Guillermo Garza is a Mexican-American designer based in Brooklyn, New York.
He obtained a B.A in Architecture at Pratt Institute, with a Minor in Museum and Gallery Studies.
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Guillermo Garza is a Mexican-American designer in Brooklyn, New York
He obtained a B.A in Architecture at Pratt Institute, with a Minor in Museum and Gallery Studies .
Baile Tribal Exhibition (3Ball)
Spring 2023
Professor Michael Morris
Exhibition Design
Rhino, Indesign, Photoshop, Illustrator
Spring 2023
Professor Michael Morris
Exhibition Design
Rhino, Indesign, Photoshop, Illustrator
This exhibition aims to show the evolution of the Trival dance as it traveled across Mexico and responded to traditional Mexican machismo culture through showing its extravagant pointy boots, and musical fusions of contemporary and indigenous sounds. Its evolution depicts
an attempt to lighten the pressure that traditional Mexican machismo culture has on its youth.
The dance originated as a fusion of cumbia, Afro-Cuban beats, and electronic house music around the year 2000s in the streets of Mexico City before showing up in nightclubs in the northern city of Monterrey around the year 2008. This allowed the dance to form a crucial fusion
with vaquero culture in the North and groups of young, male dancers began forming dance groups and putting together routines for rodeo dance offs. The traditional staple of vaquero fashion, the cowboy boot, saw its quintessential leather skin be covered with colorful rhinestone
designs and its point extended to be ever longer and more flamboyant than other groups, as they competed for attention at rodeos across the country.
Due to the satirical nature of the dance and its fashions, it has since gained the attention of cultural institutions worldwide and has now had its reach into rodeo culture in parts of the US
as well.
[en español]
The dance originated as a fusion of cumbia, Afro-Cuban beats, and electronic house music around the year 2000s in the streets of Mexico City before showing up in nightclubs in the northern city of Monterrey around the year 2008. This allowed the dance to form a crucial fusion
with vaquero culture in the North and groups of young, male dancers began forming dance groups and putting together routines for rodeo dance offs. The traditional staple of vaquero fashion, the cowboy boot, saw its quintessential leather skin be covered with colorful rhinestone
designs and its point extended to be ever longer and more flamboyant than other groups, as they competed for attention at rodeos across the country.
Due to the satirical nature of the dance and its fashions, it has since gained the attention of cultural institutions worldwide and has now had its reach into rodeo culture in parts of the US
as well.
[en español]
images captured by Alex Troesch
